Dato’ Norhayati Binti Subali

Chief of Global Sales & Marketing (EcoWorld International)

Dato’ Norhayati was appointed as Chief of Sales & Marketing of Eco World International Berhad on 1 August 2015 and redesignated as the Chief of Global Sales & Marketing on 1 March 2018.

Upon graduation in 1987, she joined Juru Bena Tenaga Sdn Bhd as a Marketing Executive and left in 1990 to join Syarikat Kemajuan Jerai Sdn Bhd as an Assistant Manager, Sales and Marketing. When Syarikat Kemajuan Jerai Sdn Bhd was injected into S P Setia Berhad via a reverse take-over in 1995, she was promoted to the position of Assistant General Manager, Property Central, a position she held until 2002.

She was later promoted to the position of General Manager, Property Central and held that position for seven years. She was responsible for master planning, marketing, sales and implementation of the Setia Alam project in Shah Alam as well as quality control.

Dato’ Norhayati was promoted to Divisional General Manager, Luxury Residences and Group Marketing in 2009. In this role, she oversaw the marketing of high-end luxury high-rise condominium known as “Setia Sky Residences” in Kuala Lumpur.

She was promoted to the position of Divisional General Manager, Group Marketing and International Properties in 2012. Her role included planning and implementation of marketing and sales strategies for the Group Marketing and International Properties Division as well as overseeing the brand building, approves marketing collaterals and ensures the alignment of the brand in new overseas markets.

With S P Setia Berhad’s venture into overseas markets such as Australia and the United Kingdom, she was actively involved in the marketing campaigns of the Group’s international properties not only in Malaysia but also in the region. She led the team that researched and identified development features that would be attractive to Malaysian investors in the United Kingdom and Australia. She led the team which was responsible in setting up the Setia International Centre located in Kuala Lumpur.

She was appointed as Managing Director of Battersea Power Station Malaysia Sdn Bhd in 2012. In this capacity, she was primarily responsible for coordinating the global sales launches of the Battersea Power Station project.

Currently, she is responsible for the development of the marketing strategies and execution of the sales programmes for international projects.